150 heavy-hitting companies have launched an advertising boycott against Facebook, causing the social media giant to lose $56 billion in market value in a matter of days. Among those participating in the boycott are companies the likes of Microsoft, Verizon Wireless, Coca-Cola, Pepsi, Best Buy, lululemon, REI, and Starbucks. Marching under the banner of #StopHateForProfit, the boycott launched on June 17 with aims to move Facebook and to more closely regulate potentially damaging content being shared by its users.
Facebook’s advertising platform is its primary source of revenue, making this advertising boycott all the more impactful on the company as a whole. And the number of companies joining in on the boycott is only continuing to grow. As a business that specializes in serving Facebook users, we, along with many others, are interested to see where this takes Facebook and the world of social media next.
How Will This Affect Facebook Users?
While this move may not directly affect users, it is possible that the pressures being put on Facebook will result in changes in company policy, particularly in the area of enforcing their community standards.
We’ve seen Facebook’s enforcement of community standards rise steadily in recent years with more and more posts being flagged as inappropriate and accounts being disabled for sharing such content. This is great, as we’re all for safe online experiences. But the hiccup happens when those at Facebook mistakenly disable an account–something that happens more often than you may realize. It’s quite easy to see that there will be a large number of human errors when these Facebook team members are responsible for checking hundreds of thousands of accounts on a daily basis. We’ve personally dealt with business pages that have been shut down for accidental reasons. The process to get these accounts reviewed for accidental disablement can be frustrating and time-consuming.
Again, none of this has been confirmed from any official sources and is purely speculative in nature. But if the companies responsible for a large chunk of Facebook’s advertising revenue continue to put pressure on them to change, it’s only a matter of time before we see those changes come to pass. And as we’ve hypothesized, along with those changes will be an increased need for user support on the Facebook platform in case of account disablement and other common user issues.
So, what happens if you one day find yourself locked out of your account? First, don’t panic. And don’t be frustrated, although we understand that it can be a major inconvenience. While Facebook doesn’t provide any kind of live support, we at fig social specialize in just exactly that.
In just a few moments you can begin your free 24-hour trial of our on-demand support service. Our skilled agents are standing by waiting to assist you. We even have a Tier II support service that can step in to help resolve the more difficult issues. We’ve helped thousands of Facebook users resolve their account issues with a near-perfect satisfaction rate.
To get started now, CLICK HERE.
We have to be upfront and honest with you. Not all disabled accounts can be salvaged. We know that sounds harsh, but it’s true. We have seen cases in the past where Facebook has not rescinded their decision to disable an account. Whether the user has agreed that these measures were necessary or not, the fact still remained that their account was now gone.
For most people, the biggest problem that arises from permanently disabled accounts is the loss of personal data. No, we aren’t referring to games and apps that are connected to the account. We’re talking about the hundreds or thousands of photos and videos that the user has uploaded to their account over the years.
When a user loses access to their account, they will forever lose precious, irreplaceable memories in the process. This fact didn’t settle well with us, so over the past 6 months we’ve been hard at work developing feedstr, proprietary technology that automatically backs up your personal account data and assets to a secure server in case access to the account is ever lost. Once the Facebook account has been authenticated and connected to the user’s feedstr account, backup happens automatically and perpetually. No manual intervention is required.
feedstr is currently available by invitation only, but we anticipate opening up the platform to all US residents in the near future. In the meantime, head over to www.feedstr.io to check it out for yourself!
Time will tell if this advertising boycott will amount to a change in user experience on the platform. While no one can say for sure what the end result will be, all users need to take steps to protect themselves in case something were to happen to their account. fig social and our sister company, feedstr, provide tools and solutions for all Facebook users.