The world, it seems, is becoming more digital by the minute. Given the ongoing global pandemic, many things that were once done in-person have now gone online. Learning: online. School graduations: online. Court cases: online. Business meetings: online. Church gatherings: online. You get the picture.

One glance at the most recent social media statistics clearly shows that online social networking platforms are keeping up with the digital surge. According to Sprout Social, as of July 2020, Facebook has 2.603 billion active users and Instagram trails behind with 1.082 billion active users. To say that these platforms have grown massive digital communities is an understatement. But in addition to just “communities,” these networks have grown something else, too: a massive data trove that’s unprecedented in its scope and size.

The Value of Your Data

Everyone who gets online leaves behind a digital trail of data. Information like name, age, gender, work experience and income bracket, personal interests, email addresses, and the like may seem mundane to the lay person, but to hackers who understand the profitability of such data, it’s a gold mine waiting to be excavated.

In our recent article on The Anatomy of a Hack, we broke down what exactly hackers do with stolen personal data. In short, the goal of a hacker is to harvest data from online users, bundle it in profitable packages, and then sell it on the black market. This industry has grown exponentially in recent years, even surpassing the illegal drug trade in profitability.

Data Vulnerability

Needless to say, mundane life data holds a lot of cash value (or, rather, crypto value) on the black market. It’s important for every online user to understand that by creating accounts on social media networks they are automatically being put at risk of becoming a victim of cybercrime.

Social media networks are hotspots for hackers. According to the New York Post, an average of 160,000 Facebook accounts are hacked on a daily basis. And in September of 2018, some 50 million user accounts had been discovered to have been compromised by a hacker in one large-scale security breach.

It’s beyond important for users to understand the risks associated with joining social media networks. But beyond the risk of having personal records being compromised by hackers for profit, users are also at risk of permanently losing data of a different kind: precious memories stored in the form of uploaded photos and videos.

Protecting Your Memories

We at fig social have heard the story one too many times: a user’s account is hacked or disabled and they’ve lost all access; their immediate concern is for their personal records like banking information and digital identity. But after the dust settles, they often realize something else: they’ve lost all access to years of memories stored in the form of uploaded photos and videos on their social media account. Baby’s first steps: gone. Parent’s birthday celebration: gone. Christmas home videos: gone.

According to Brandwatch, Facebook users have uploaded some 250 billion photos to the site over the last ten years. And the much younger network, Instagram, is not far behind. Omnicore Agency reports that over 50 billion photos have been uploaded to the platform since it’s launch in 2010. Losing these photos is a risk that’s all too real. And unfortunately, most users are not prepared for such an event to take place.

Meet feedstr

After helping thousands of users with their Facebook support issues, we just couldn’t look past the personal data loss issue any longer. And so we got to work creating feedstr, the world’s first perpetual and automatic social media account data protection platform.

feedstr works by connecting with your social media account and locating all photos and videos that have been uploaded by you. Once these assets are located, they are securely stored in the user’s feedstr account. Every time a new photo or video is added, it is automatically pulled into the secure feedstr account. Yes, it’s that easy. Yes, it really does happen automatically.

While the app will initially only be available for Facebook users, it will soon be expanded to other platforms like Instagram. Stay tuned for the release date for all US users.


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