Introducing Fig

Hi, I'm Omed, and I'm the founder of Fig.

I want to start with a feeling I think you know.

It's Saturday morning. You have the whole day, and somewhere close by something wonderful is happening. A jazz trio is playing on a patio. A night market is setting up. There's a storytime your kid would love, a salsa social a few blocks away, a beach cleanup, a comedy show, a festival you'd have loved if only you'd known about it.

But you don't know about it. It's scattered across a dozen apps, a hundred pages and a flyer on a telephone pole you walked past on Tuesday. So you scroll for a while, give up, and do what you did last weekend.

And on the days you do find something, getting your people there is a project of its own. The group text. The screenshots. "Who's in?" The link nobody can find an hour later. Half the plans we make with the people we love die somewhere in that thread.

I've wanted to fix this for a long time. Today, we're starting.

What Fig is

Fig is everything happening near you, in one place, and the easiest way to go with your people.

That's it. That's the whole idea. And we think it's a big one.

• Everything, not just what's ticketed. The sold-out show, yes. But also the trivia night at the brewery down the street, the Saturday farmers market, the library storytime, the church festival, the pop-up that's only here tonight. The small, local, recurring things that make a place feel like home are usually the hardest to find. On Fig, they're right next to the big ones.
• Made for you. Nobody wants the same "top 10 things to do" list as everyone else. Fig learns what you love and puts it first, and it always shows you why.
• Made for going together. A happening is better with your people. On Fig, "we should go" turns into an actual plan: who's in, who's a maybe, and where to meet, all in one place.

What we believe

I want to be clear about what we're building and what we're not, because it shapes every decision we make.

Real life beats screen time. Most apps measure success by how long you stay in them. We'll measure ours by how often you leave. If Fig works, you'll spend less time scrolling and more time out in the world.

Everyone belongs here. A library storytime matters as much as a stadium concert. A first-time host matters as much as a famous venue. Fig is for every kind of person, family, community and culture in a city, and it should feel that way.

Your taste is yours. Fig learns what you like so it can help, not so it can box you in. You'll always be able to see what it learned, change it, or start over.

Your safety comes first. Where you're meeting should stay between you and the people you invite, and you should always decide who sees what. When something looks wrong, we'll fix it.

We build it ourselves. Google made sense of the internet as a library of pages. We think of it as a library of experiences: every happening, worked out and put into one consistent shape, so you can actually find it, filter it and go. That's Fig's own technology, built from the ground up, and it gets better every day.

Why a private beta

Starting today, Fig is open as a private, invite-only beta in San Diego.

We're starting small on purpose. I'd rather build something a few hundred people truly love than something a few million people shrug at. A small beta lets us listen closely, fix things fast and get the details right before we open the doors wider.

If you have an invite: welcome. Use Fig like you mean it, and tell us everything. What you loved, what confused you, what's missing, what we got wrong. Every note gets read, and a lot of them will change what we build next.

If you don't have one yet: ask a friend who's in. We'll be opening more spots as we go.

Thank you

To the friends, family and early believers who've heard me talk about this idea more times than any reasonable person should: thank you. This is for you.

And to everyone who's ever missed something wonderful happening a mile away: we're building Fig so that never has to happen again.

See you out there.

Omed